activ8-Events BMW 3D hologram projection filming and show from activ8 events on Vimeo.

activ8-Events were again chosen ahead of the competition, due to our fast reaction time (we had just 2 days to arrange everything inc. the actual film shoot itself) and our very competitive pricing. This is the third time we’ve worked with BMW over the years.

The film shoot took place at Autódromo Internacional do Algarve, in Portugal, where we filmed the former F1 driver, Alex Zanardi who is now racing a BMW Z4 GT3 as well as doing PR work around the world for BMW.

The brief was to film a promotional video of Alex in 4k resolution using the very latest equipment, for a live 3D-holographic event hosted by BMW. Alex spoke about his current BMW racing career and also about the racing accident in 2001 that was to change his life forever. In the crash, he lost both legs, and nearly three-quarters of his blood volume, and it was only though rapid medical intervention that his life was saved. Since then Alex has won 2 gold medals at the London 2012 P aralympic Games, and become a legend again in cart motor racing. As you can probably guess it was a very uplifting film shoot!

This video was edited and sent to BMW in Shanghai, so that Alex could appear “live” on-stage as a 3D-video hologram, in Shanghai just a few days later.

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